https://www.allisonhinrichs.com/portfolio-collections/multimedia-storytelling/multimedia-storytelling 2026-06-18 https://static.wixstatic.com/media/cc4257_682fae32186b4a4ca1b20720ca3ab6f5~mv2.png/v1/fill/w_5700,h_3800,al_c/cc4257_682fae32186b4a4ca1b20720ca3ab6f5~mv2.png https://www.allisonhinrichs.com/portfolio-collections/portfolio/fashion 2026-06-18 https://static.wixstatic.com/media/cc4257_558487be573d43ec8bb1d116ce3a8200~mv2.png/v1/fill/w_3456,h_4608,al_c/cc4257_558487be573d43ec8bb1d116ce3a8200~mv2.png Magazine-style editorial cover created for Panache Apparel featuring two fashion models posed inside a dimly lit wood-paneled dive bar. One model wears a white sleeveless graphic tank, dark skirt, and navy trucker hat, while the other wears a black graphic T-shirt, distressed shorts, black cap, layered jewelry, and red cowboy boots. Large editorial typography overlays the image, with trend-focused fashion headlines styled in the format of a contemporary fashion magazine. Warm lighting, vintage bar details, and western-inspired styling create a nostalgic Americana aesthetic associated with the emerging "Dive Bar Chic" fashion trend. https://static.wixstatic.com/media/cc4257_b7a6a021466f47b3964c710e5d854bd7~mv2.jpg/v1/fill/w_1125,h_2000,al_c/cc4257_b7a6a021466f47b3964c710e5d854bd7~mv2.jpg Instagram Story graphic for Panache Apparel featuring a model wearing a light blue lounge set consisting of a cropped button-up top and relaxed sweatpants. Overlay text highlights product features including soft lived-in fabric, easy drape, relaxed structure, and everyday comfort. The design uses product callouts to educate customers while showcasing the outfit in a lifestyle setting. https://static.wixstatic.com/media/cc4257_c76da949dd054bebb895c59a250e6001~mv2.jpg/v1/fill/w_1125,h_2000,al_c/cc4257_c76da949dd054bebb895c59a250e6001~mv2.jpg Fashion styling board for Panache Apparel featuring a light blue lounge set paired with coordinating accessories including gold jewelry, tortoise-shell sunglasses, suede clogs, a striped hair clip, and a neutral phone case. The graphic includes the headline “Where Comfort Meets Presence” and demonstrates how to style the outfit for an elevated everyday look. https://static.wixstatic.com/media/cc4257_b36a5501c7ea41ec9fc67af0954055cd~mv2.png/v1/fill/w_2160,h_2700,al_c/cc4257_b36a5501c7ea41ec9fc67af0954055cd~mv2.png Valentine's Day promotional graphic for Panache Apparel featuring a model wearing a floral long-sleeve top against a textured red background. Large white typography reads "Date Night Valentine," blending romantic floral styling with bold editorial design inspired by vintage dive-bar and western fashion aesthetics. https://static.wixstatic.com/media/cc4257_be0120f0249a476c862a42db66e8290b~mv2.jpg/v1/fill/w_1080,h_1350,al_c/cc4257_be0120f0249a476c862a42db66e8290b~mv2.jpg Social media graphic designed for Panache Apparel featuring a desert landscape backdrop with a mock ChatGPT conversation window. The prompt reads, "what can handle cowgirl chaos?" and the AI-style response humorously recommends a Panache Apparel tote bag, highlighting its western-inspired design, woven texture, suede straps, and durability. The graphic combines fashion marketing with a trending AI-inspired visual format to create an engaging product promotion. https://static.wixstatic.com/media/cc4257_16aecdee946e4b4d847c29972eeb677e~mv2.jpg/v1/fill/w_1080,h_1350,al_c/cc4257_16aecdee946e4b4d847c29972eeb677e~mv2.jpg A small apricot-colored poodle sits against a light gray studio backdrop wearing a cream knit sweater embroidered with colorful text reading "Margarita Weather." Branding below reads "Panache Apparel Canine Collection." Created as an April Fools social media campaign, the image mimics a fashion product launch while showcasing a fictional dog apparel version of Panache's popular Sweater Weather collection. https://static.wixstatic.com/media/cc4257_50df0b32cc9c429593203d5389ac5535~mv2.png/v1/fill/w_5700,h_3800,al_c/cc4257_50df0b32cc9c429593203d5389ac5535~mv2.png Side-by-side portfolio case study demonstrating a social media launch strategy for Panache Apparel. The left image features a lifestyle photograph of a model wearing a black cropped t-shirt reading "Espresso Martini Please," paired with a bright red beanie and red handbag, standing in front of pink flowers. The right image shows a branded teaser graphic featuring an espresso martini being poured into a glass alongside a humorous text-message exchange that reads, "Surprise me!" and "The surprise is you staying out past 10 tonight ☕." Accompanying text explains how lifestyle-based teaser graphics can be used before a product reveal to create curiosity, increase engagement, encourage swiping, and make product launches feel more conversational and shareable rather than relying solely on traditional product photography. https://static.wixstatic.com/media/cc4257_2bcb7722852a4a4784d7116d839566db~mv2.png/v1/fill/w_2565,h_3206,al_c/cc4257_2bcb7722852a4a4784d7116d839566db~mv2.png Desert-themed fashion mood board created for Panache Apparel featuring western-inspired lifestyle and styling elements arranged in a grid over a Joshua tree desert landscape. The board includes tan cowboy boots, a cream cable-knit sweater, a paisley headscarf, oversized sunglasses, tanning oil, brown denim shorts, a woven tote bag, statement jewelry, and a citrus cocktail. Text reads "Desert Disco Mood Board" and "Panache Apparel," combining bohemian, western, and vintage influences to establish the visual direction for a seasonal fashion collection. https://static.wixstatic.com/media/cc4257_b4df584790144a57a475774f879528cb~mv2.png/v1/fill/w_4800,h_3200,al_c/cc4257_b4df584790144a57a475774f879528cb~mv2.png A collage-style marketing mood board featuring western-inspired fashion, vintage Americana imagery, yacht-club leisure scenes, sunlit landscapes, natural textures, classic automobiles, equestrian influences, and lifestyle photography. Warm earth tones, denim, leather, weathered wood, coastal elements, and retro travel aesthetics are layered together to establish a cohesive visual direction for a seasonal fashion campaign. The board combines editorial photography, color references, styling inspiration, and environmental imagery to communicate a modern lifestyle brand rooted in adventure, nostalgia, and effortless sophistication. https://static.wixstatic.com/media/cc4257_464c672a9fe8433fbc6397e2cd7174a5~mv2.png/v1/fill/w_3000,h_4000,al_c/cc4257_464c672a9fe8433fbc6397e2cd7174a5~mv2.png Panache Apparel Co. brand identity sheet featuring the company's logo, color palette, typography system, brand description, and visual mood board. The palette combines warm ivory, black, muted sage green, and rich brown tones. Brand fonts include Prata, Rye, and Calps. The mood board showcases lifestyle photography of women wearing western-inspired fashion, graphic tees, trucker hats, denim, accessories, and casual contemporary apparel. The overall aesthetic blends modern boutique fashion with rustic Americana and country-inspired influences. https://static.wixstatic.com/media/cc4257_a5975a90ad564cbc9807fec5c2c9fe84~mv2.png/v1/fill/w_1080,h_1350,al_c/cc4257_a5975a90ad564cbc9807fec5c2c9fe84~mv2.png Promotional Easter-themed social media graphic for Panache Apparel featuring a carton of pastel-colored eggs. Text announces a website Easter Egg Hunt where customers can search for hidden discount codes throughout the site for savings of up to 40% off. The design uses soft spring colors and playful messaging to encourage exploration and engagement. https://static.wixstatic.com/media/cc4257_3e235c3679784b5fa2ceac00c63cdd49~mv2.png/v1/fill/w_4800,h_3200,al_c/cc4257_3e235c3679784b5fa2ceac00c63cdd49~mv2.png Side-by-side portfolio case study showcasing creative content development for Panache Apparel's "Whiskey Weather" collection. The left image features a lifestyle fashion photograph of a model wearing a cream-colored "Whiskey Weather" sweatshirt, black leather skirt, and boots in a warm, vintage-inspired bar setting with wood-paneled walls. The right image displays an AI-generated collectible "starter pack" toy concept inspired by the same outfit, featuring a stylized figurine alongside accessories including a whiskey bottle, record player, and jewelry. Accompanying text explains how lifestyle photography and generative AI were used to extend a product campaign, reinforce brand aesthetics, and create engaging, shareable content while maintaining visual consistency with the brand identity. https://www.allisonhinrichs.com/portfolio-collections/portfolio/branding 2026-06-18 https://static.wixstatic.com/media/cc4257_46ce78166b1c4933b205954d0c577a85~mv2.png/v1/fill/w_2700,h_3375,al_c/cc4257_46ce78166b1c4933b205954d0c577a85~mv2.png Collage-style social media graphic titled "Mercury Retrograde Survival Guide." The design features a cream grid-paper background with scrapbook-inspired textures and tape accents. A large olive-green torn notebook page contains a checklist labeled "Survival Essentials" with items including backing up files, double-checking travel plans, rereading texts before sending, saving receipts, and charging devices. A black cat with spiral eyes appears on the right side, while tangled earbuds sit in the lower left corner to symbolize Mercury retrograde mishaps. A red distressed stamp reading "Survival Guide" overlays the title. The overall aesthetic combines vintage collage, hand-crafted textures, and playful astrology-themed imagery inspired by CHANI's visual identity. https://static.wixstatic.com/media/cc4257_f1489eba707a49cbb079f9730876f78f~mv2.png/v1/fill/w_1536,h_1024,al_c/cc4257_f1489eba707a49cbb079f9730876f78f~mv2.png Five-panel infographic featuring a cartoon version of Thanos used to explain Instagram strategy. The graphic compares social media habits to the Infinity Gauntlet, showing how users can improve their experience by controlling their feed, understanding how Instagram's attention-based algorithm works, using the right content formats (feed, stories, reels, and DMs), building a creator account intentionally, and prioritizing conversations over vanity metrics. The design uses playful illustrations, pastel colors, and comic-style layouts to simplify complex social media concepts. https://www.allisonhinrichs.com/portfolio-collections/gray-area/innovate-now 2026-06-18 https://static.wixstatic.com/media/cc4257_900d3485feb6413f9d0fbd976add029f~mv2.jpeg/v1/fill/w_3200,h_1792,al_c/cc4257_900d3485feb6413f9d0fbd976add029f~mv2.jpeg Retro radio with glowing bulb, text "GRAY AREA". https://static.wixstatic.com/media/cc4257_7898efb046da4b6690d48722f365b173~mv2.png/v1/fill/w_1254,h_1254,al_c/cc4257_7898efb046da4b6690d48722f365b173~mv2.png A visual concept created for a Gray Area article examining Jean-Paul Marat as one of history's earliest political influencers. By reimagining David's The Death of Marat with modern podcasting equipment, the piece draws a parallel between revolutionary pamphleteers and today's political commentators, illustrating how media figures can become symbols, martyrs, and movements larger than themselves. The design combines historical reference, cultural commentary, and editorial storytelling to connect past and present through a single image. https://static.wixstatic.com/media/cc4257_1107181b7ea543b48f0db4b6a014ce11~mv2.png/v1/fill/w_2468,h_2069,al_c/cc4257_1107181b7ea543b48f0db4b6a014ce11~mv2.png Historical sidebar graphic featuring a stylized portrait of King Jehoiakim with decorative facial markings beside handwritten notes discussing biblical accounts of his reign. Additional notes reference the prophet Jeremiah, Nebuchadnezzar's judgment against Judah, and scholarly theories about tattoos or inscriptions. A Babylonian-inspired illustration appears in the background, connecting the graphic to the fall of the Kingdom of Judah https://static.wixstatic.com/media/cc4257_6545fe30d6f54758a8ea364b025c0e4d~mv2.png/v1/fill/w_1024,h_1536,al_c/cc4257_6545fe30d6f54758a8ea364b025c0e4d~mv2.png Vintage dossier-style infographic titled 'How to Become Queen of Ndongo: A Practical Guide Compiled from Survival, Wit & Strategy.' Designed in black, gold, and red, the graphic presents Queen Nzinga's rise to power as an eight-step process. The steps include being born during a bad omen, becoming her father's favorite child, being denied the throne, surviving her brother, humiliating a Portuguese governor, outliving rival claimants, fighting Portugal for forty years, and becoming a national icon. Historical symbols, crowns, weapons, and leopard imagery accompany each stage. The graphic concludes with the stamped result: 'Legacy. https://static.wixstatic.com/media/cc4257_1d9b77b722f74b00b477840c46186f92~mv2.png/v1/fill/w_1024,h_1536,al_c/cc4257_1d9b77b722f74b00b477840c46186f92~mv2.png Game of Thrones-inspired infographic titled 'The Dance of the Leopards: The Succession Crisis of Ndongo.' The design uses black, gold, and crimson colors with leopard imagery framing a royal family tree. King Ngola Kiluanji appears at the top, branching to his children Nzinga and Mbande. A timeline traces the political turmoil that led to Nzinga's rise, including Mbande's accession, the reported killing of Nzinga's child, the famous Chair Incident with the Portuguese governor, Mbande's death, Nzinga's regency, the disappearance of heir Kaza, and Nzinga's eventual coronation as queen. The graphic concludes with the statement: 'History remembers queens. Succession crises create them.' https://static.wixstatic.com/media/cc4257_2aeaaf9ad3be4934888537ff793852a6~mv2.png/v1/fill/w_1730,h_909,al_c/cc4257_2aeaaf9ad3be4934888537ff793852a6~mv2.png Editorial cover illustration created for a historical feature on Queen Nzinga. The image features a black-and-white profile portrait surrounded by vivid African textile patterns, tropical plants, leopard motifs, colonial maps, and Portuguese sailing ships. Designed in a contemporary collage style, the artwork visually communicates themes of dynastic succession, colonialism, power, legitimacy, and cultural identity. The project demonstrates editorial design, historical storytelling, visual research, and concept-driven art direction.