Branding, Campaign & Social Media Design | Allison Hinrichs

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Creative social media graphic for Panache Apparel featuring a mock ChatGPT conversation recommending outfit ideas for a lake day. The editorial design overlays an AI-inspired chat interface on a scenic paddleboarding background to promote summer hats and lifestyle apparel through relatable, trend-driven storytelling.

Miffy x Crocs speculative campaign featuring a contemporary fashion editorial with a model in a red sweater, cobalt-blue skirt, white socks, and bright yellow platform Crocs heels customized with Miffy-inspired Jibbitz charms. Flash photography, exaggerated footwear proportions, and primary colors combine Crocs’ playful product language with Miffy’s minimal graphic identity.

Fashion styling board for Panache Apparel featuring a light blue lounge set paired with coordinating accessories including gold jewelry, tortoise-shell sunglasses, suede clogs, a striped hair clip, and a neutral phone case. The graphic includes the headline “Where Comfort Meets Presence” and demonstrates how to style the outfit for an elevated everyday look.

Editorial-style product advertisement featuring the Sweetleaves Nebula Blueberry Blast Off disposable vape nestled among fresh blueberries on a natural linen cloth. Morning sunlight casts soft shadows across scattered blueberry leaves, a ceramic bowl, and woven picnic basket, while condensation on the device reinforces a freshly chilled appearance. Minimal branding and typography create a premium, lifestyle-focused composition inspired by contemporary editorial product photography.

Sinner Sunday Mood Board social media graphic for Panache Apparel featuring a curated spring fashion collage inspired by the viral Secret Lives of Mormon Wives trend. The editorial-style mood board showcases Panache apparel alongside accessories, perfume, jewelry, beauty products, handbags, shoes, and lifestyle imagery arranged in a 3×3 grid over a countryside church backdrop, blending contemporary fashion marketing with pop culture storytelling.

Luxury jewelry lifestyle advertisement featuring a woman wearing gold hypoallergenic necklaces, bracelets, earrings, and rings while relaxing in a swimming pool. Editorial-style fashion campaign highlighting waterproof, hypoallergenic accessories with elegant typography for Panache Apparel.

April Fools' Day social media campaign for Panache Apparel featuring a white Pomeranian wearing a pink knit turtleneck sweater reading "Wine Weekend." The realistic fashion advertisement introduces a fictional canine collection with luxury branding, sparking audience engagement and discussion.

yachtlife yachtclubstyle yachtclublife CoastalAesthetic oldmoneyaesthetic

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Welcome to Allison Hinrichs Portfolio. I’m an editorial content strategist and multimedia storyteller working across brand storytelling, social media, visual design, editorial writing, and short-form video.

My work combines cultural curiosity with creative strategy to turn ideas into stories people want to explore.

© 2026 ALLISON HINRICHS

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