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Brand & Campaign Strategy

Narrative-driven social campaigns, branding systems, and visual storytelling developed for fashion and lifestyle-oriented digital spaces.

Collage-style social media graphic titled "Mercury Retrograde Survival Guide." The design features a cream grid-paper background with scrapbook-inspired textures and tape accents. A large olive-green torn notebook page contains a checklist labeled "Survival Essentials" with items including backing up files, double-checking travel plans, rereading texts before sending, saving receipts, and charging devices. A black cat with spiral eyes appears on the right side, while tangled earbuds sit in the lower left corner to symbolize Mercury retrograde mishaps. A red distressed stamp reading "Survival Guide" overlays the title. The overall aesthetic combines vintage collage, hand-crafted textures, and playful astrology-themed imagery inspired by CHANI's visual identity.

Magazine-style editorial cover created for Panache Apparel featuring two fashion models posed inside a dimly lit wood-paneled dive bar. One model wears a white sleeveless graphic tank, dark skirt, and navy trucker hat, while the other wears a black graphic T-shirt, distressed shorts, black cap, layered jewelry, and red cowboy boots. Large editorial typography overlays the image, with trend-focused fashion headlines styled in the format of a contemporary fashion magazine. Warm lighting, vintage bar details, and western-inspired styling create a nostalgic Americana aesthetic associated with the emerging "Dive Bar Chic" fashion trend.

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Brand & Campaign Strategy

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