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Social By Design
GRAY AREA

Social By Design

Original essays connecting books, culture, careers, branding, and social media in ways that challenge conventional advice and spark new ways of thinking.

Social by Design editorial graphic exploring attention and longform storytelling through a retro-futuristic multimedia machine.

Social by Design editorial graphic exploring attention and longform storytelling through a retro-futuristic multimedia machine.

Attention Is Short. Curiosity Isn’t.

An exploration of how modern journalism uses short-form video, visual storytelling, search, and longform reporting as parts of the same publishing ecosystem.

Social By Design

4 min read

From Creator to Curator

From Creator to Curator

From Creator to Curator

We often think we need to figure out our personal brand before we begin creating. My experience was the opposite. After years of publishing, freelancing, and experimenting across journalism, branding, and social media, I realized the work had already revealed my identity. This is the story of how I redesigned Social by Design to finally reflect it.

Social By Design

6 min read

Editorial board game illustration titled Catch-22: The Employment Game. A Monopoly-inspired game board depicts the modern hiring process with spaces labeled recruiter screen, ghosted, unpaid internship, networking event, rejection, LinkedIn optimization, and volunteer work. A black sheep mascot stands on the board beside custom cards, dice, and mock currency representing experience.

Editorial board game illustration titled Catch-22: The Employment Game. A Monopoly-inspired game board depicts the modern hiring process with spaces labeled recruiter screen, ghosted, unpaid internship, networking event, rejection, LinkedIn optimization, and volunteer work. A black sheep mascot stands on the board beside custom cards, dice, and mock currency representing experience.

Surviving The Job Market Catch-22

Why do entry-level jobs require experience? Explore the modern career Catch-22 and learn practical strategies for building skills, gaining experience, and standing out in a competitive job market.

Social By Design

3 min read

Performance Vs. Authenticity

A cultural analysis of Instagram, authenticity, and influencer culture through the lens of The Catcher in the Rye. Why Holden Caulfield's obsession with "phonies" feels more relevant than ever in the age of social media.

Social By Design

5 min read

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Welcome to Allison Hinrichs Portfolio. I’m an editorial content strategist and multimedia storyteller working across brand storytelling, social media, visual design, editorial writing, and short-form video.

My work combines cultural curiosity with creative strategy to turn ideas into stories people want to explore.

© 2026 ALLISON HINRICHS

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